The novel The Bread Givers by Anzia Yezierska Analysis

The novel The Bread Givers by Anzia Yezierska tells about a traditional Jewish family immigrating to America and the problems that they face. In the book, Father, Reb Smolinsky, is bothersome and irritating instead of helping his wife and daughters in maintaining the household. His hypocrisy was very cruel. He married his daughters to men who they loved did not love. Lastly, Father was negligent to his daughter Sara. Although a reader can draw sympathy towards him because he is naive and does not know how things work in the ‘New World', he shows that he is very mean and cruel throughout the story. Reb Smolinsky was a contemptible individual. First of all, Father's hypocrisy was cruel and cold. For example, when his daughter, Sara, came to visit the family and her sick mother, after she completed her college education he scolded her. â€Å"A lot from it. She's only good to the world and not her father. Will she hand me her wages from school like a dutiful daughter should? † (page 248) This was Father's response to her success. Sara could not even afford to buy good clothing in college. She starved herself just to pay the tuition and rent. There is no way she could have sent her father money. When the doctor arrives to the home later to check on Sara's sick mother Father introduces his daughters to him. He boasts about Sara becoming a teacher. He says that she takes after himself and that he paid for all of her education. Another example of his hypocrisy is when Father wanted to become some one greater, a businessman. He took the money he got from his son-in-laws and bought a store. When the Smolinsky family found out that the store was a fake setup and that all their money was squandered, they yelled at Father. Mother grabbed Father by the front of his coat trying to shake him out of his calmness. Mother then said, â€Å"Now that the girls are married and no wages coming in, what shall we live on? † (page 124) This was Mothers reaction to the disaster. Eventually the whole family forgave Father for what they saw was a grave blunder. When Sara left home and wanted to become something greater instead of supporting her Father financially for life, he disowned her. He thought she was wasting her time and money on classes and she should put her money into helping the family. Father also wanted Sara to marry Max Goldstein, but she refused to. In his opinion, she had committed several serious errors. Throughout the rest of the story he did not apologize to her for his abusive treatment, yet his family forgave him. Reb is a hypocrite who makes his family feel servile. Another way in which Reb Smolinsky makes readers feel contempt is by marrying his daughters to people who are rich, and not to people who his daughters truly loved. He did this for his own gain and not for the good of his daughters. For instance, his daughter Mashah was in love with a pianist by the name of Jacob Novak. Father did not like Jacob because Jacob's father did not allow him to visit Mashah before and after one of his important symphonies. In this way Father thought of him as a deserter and did not like him. He would not allow her to see him and marriage was out of the question. Instead, Father got a diamond dealer named Moe Mirsky to marry Mashah. After the marriage Mashah came home one night and told her family that Moe was a fake. He worked at a diamond jewelry shop and borrowed some jewelry to show off. He had now lost that job and had no money. â€Å"Empty-head! Where were your brains? Didn't you go out with the man a whole month before you were married? Couldn't you see he was a swindler and a crook when you talked to him? † This was Father's reaction. He blamed the whole situation on Mashah although he had arranged the marriage. Father only married Mashah to him so he could get some money; there was no true love between them. Father also made his daughter Bessie marry someone she did not love. He made her marry a fish peddler by the name of Zalmon. Zalmon had a good amount of money that father wanted. Zalmon was in his late 50's and had six small children. The children were to become a great burden on Bessie. Father's greed landed his daughters in dreadful relationships. Lastly, instead of supporting his daughter Sara throughout her schooling Father outcasted her. Sara Smolinsky ran away from home due to Father's constant persecution. Sara started to attend school with her own hard earned money. She really needed support emotionally and wished Father came to visit. One night Father came to visit her and scolded her. He told her that she was wasting her time and nothing would amount to her classes. He spat angry words in her face and disowned her. He did this all because Sara refused Max Goldstein, a potential suitor for her picked by Father. Most parents of that time and today would never do such a thing. The responsibility of parents is to raise their children, teach them right from wrong, educate them, and support them emotionally and financially. Father did not do all of this. He might have told her right from wrong and taught her about the Torah, but did so in a very narrow-minded sense. Sara suffered for her father's self-centeredness and irresponsibility. Reb Smolinsky makes readers feel he is an evil individual. His unethical and disturbing actions would send him directly to jail today. Father treated his family to the point where it became disgusting. He married his daughters to abusive and unconcerned men. He scrutinized every error his family made, but said nothing when he, himself committed a wrong. He was also ignorant of his parental responsibilities. Reb Smolinsky can therefore be classified as a contemptible character.

Mcdonalds Case Study Project Managment

Contents 1. Introduction 1. 1 History of McDonald's 1. 2Philosophy of the company 2. Task 1: SWOT Analysis 2. 1 Strengths 2. 2 Weakness 2. 3 Opportunities 2. 4 Threats 3. Task 2: McDonald's Plan to Win Strategy 3. 1 Implementation of key elements new Strategies 3. 2 SWOT Analysis and Plan to Win 4. Task 3: McDonald's 2003-2009 Strategy 4. 1 McDonald's Dynamic Strategy 4. 2 Strategies Comparison 5. Task 4: McDonald's Competitors 5. 1 Wendy's 5. 2 Jack in the Box 5. 3 Sonic 6. References 7. Bibliography 1. Introduction 1. History of McDonald's The first McDonald's was inaugurated by the McDonald's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U. S). They offered quick food, soon they reached a high level of sales and although the menu was limited the success that is to say previously prepared food and served to high speed. Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags. It was then when the supplier of the shaking machine shake, Ray Kroc, surprised by the quantity of â€Å"Multi-mixers† requested, it proposed the opening of new restaurants. This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc. During the 50? s and the 60? s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value. At the moment this Franchise possesses more than 25. 00 establishments in 117 countries and five are the continents in which the Golden Arches run off with, number that was increased more with the recent opening of 3. 000 local during 1999. Although McDonald's offers its clients a standard menu in its entire local, it is common that these menus combine with special products that are developed in each culture depending on the likes of the clients. {Love, 1995 #4} 1. 2 Philosophy of the company The company brought to this new market of the quick foods a con cept of original quick service, where of the details is taken care to the maximum, to offer the consumer an excellent product. The operative philosophy of the McDonald's system is based on the Quality, Service, Cleaning and Value for 44 years. The company offers a standard menu, although it develops in each culture special products that are adjusted to the pleasure of the community. McDonald’s is successful because it has a system of corporate norms and individual opportunities, to all the Franchised they are integrated in the same philosophy of values and clear expectations. For McDonald's the employees are the most important thing. It is thanks to them for what the clients are taken an incredible experience in each visit and want to return. The principles of Quality, Service and Cleaning begin with their own employees, McDonald's guides all the actions according to organizational values as working in team, to feel passion for the work always offering the best of themselves, to be committed with the partners and with the mission of the company, to be entire in each one of the actions, to be leaders. {Kroc, 1987 #5} McDonald's is a company that offers work eminently to young people over 16 years, it is for it, for what its schedules of work are enough flexible to be able to continue the studies, adding an unique labor experience, it can even become the first step of a great professional career in an international company. The competitors of McDonald's is formed by all those companies that act in the sector of the quick foods that using a very similar technology tries to assist to the same type of clients. When McDonald's begun to give its first steps restaurants of quick food they didn't exist, so soon he became the leader of the sector. It was starting from that Ray Kroc organized the company McDonald's System, Inc. , March 2 1955 when other companies were already in the business and McDonald's it was beginning to lose its advantage in front of other companies like Burger King, Kentucky Fried Chicken or Chicken Delight. Kroc was then in one of the most competitive markets, that of the hamburgers. {Kroc, 1987 #5} McDonald's has always tried to differentiate its products of the rest of its competitors, and it doesn't in fact try to differentiate them through the price, but through the good quality, the service, the originality and innovation. If for something is McDonald's characterized it is for the innovation, she has always tried to offer something different to its consumers, continually innovating with new products, and a clear example is in the Big Mac. In the market very similar hamburgers were already sold when McDonald's decided to sell it, but she only knew how to give him the form and the in agreement size with its name. And as shown on Table 1 the market share between competitors throw the last 4 years. Table 1. Burger Restruant Market Share |Europe (2006) |Europe (2007) |Europe (2009) |USA | |McDonald's |16. 54 |19. 47 |66. 74 |94. 06 | |Yum! Brands |3. 25 |3. 43 |42. 82 |58. 59 | |Burger King |2. 60 |2. 65 |21. 45 |29. 35 | |Subway |0. 74 |0. 1 |19. 79 |27. 07 | |Starbucks |0. 77 |0. 90 |17. 44 |23. 86 | www. macdailynews. com McDonald's also knew that the strategy of growth was essential and when Burger King and Burger Chef were enlarged so much that they were about to reach him, McDonald's decided to grow e ven more. In 1967 Burger King had settled down as expansion program reaching the 100 new positions a year, equaling the rhythm of expansion of McDonald's for the first time. But the threat of Burger Chef was even bigger, since at the beginning of 1968 its program of expansion had shortened the distances between her and McDonald's reducing it to less than 100 position. [pic] Figure 1 Burger Fast food Market Share 1 . It is obvious that all the competitor companies have tried to sell products substitutes of the Big Mac, without a doubt, the good known one is the Big King of Burger King that tries to satisfy the same clients with the same ingredients. While McDonald's tries to differentiate the Big Mac of the Big King offering fresh products and a hamburger of more quality, Burger King tries to highlight its product offering a hamburger a little bigger and made to the grill and therefore, with different flavor. Figure 1 2. Task 1: SWOT Analysis [pic] 2. 1 Strengths All strengths have been taken from the McDonald’s 2006 Worldwide Corporate Responsibility Report {McDonald's, 2008 #20} †¢ Open door Company Company trust was declining because of public confidence in the safety of beef, poultry and bad intentioned internet rumors. We do also remember the BSE crisis in Europe at the begin of this millennium. On March 2001 MCDONALD’S decided to open its doors to everybody with desire to see how the company is being managed. This action was supported by open invitation through TV and printed advertisement. Consider the courage of MCDONALD’S’s board to open their company to everyone? Have they completely been sure of what is going on in their remotest MCDONALD’S restaurant? How can they risk to show one of their black sheep (and every 1000s of subsidiaries holding concern has some! to the public and could face the tremendous impact a cockroach would have being found in a double-cheese burger or found on their kitchen floors? Roaches are present in many locations we don’t want to have them: Certainly MCDONALD’S intended a growing mindset by its employees and management by implementing programs like this. Vice-president of corporate affairs Eric Gravier said: If any aspect o f our business deserves an open look, it’s our efforts to conduct our business responsibility. †¢ Ceres guidance and co-work MCDONALD’S works together with a coalition of investors, environmental organizations and other public interest groups to strengthen their social and environmental programs. I would perceive it also as a form of public auditing. It can be valued as strength because this helps MCDONALD’S to focus on what they should do to maintain loyal to its corporate social responsibility targets without losing strength on their business priorities. CERES encourages MCDONALD’S to report their progress and future efforts through an open door spirit. Ceres helps MCDONALD’S to develop and live CSR. The highly decentralized system –Considered as a great advantage in MCDONALD’S business – also has are disadvantages when it comes to achieve mutual global objectives. Ceres puts these weaknesses open on the table and MCDONALD’S’s top management evaluates these statements, research results. Ceres e. g. has advised management that MCDONALD’S should report more metrics and goals to demonstrate and foster progress. Ceres made 3 issues its top priority: 1. Obesity 2. MCDONALD’S’s purchasing power 3. Climate change To 1 – obesity Their approach to the health problem no. 1 in the US is the following: . Offering Menu Choice 2. Providing Nutrition Information 3. Promoting Physical Activity 4. Marketing and Communicating Responsibility To 2 – purchasing power How does MCDONALD’S influence their upstream purchasing power? What is profit oriented and what is really CSR oriented? †¢ Careful supply chain strategy Fo r MCDONALD’S there are several important strategic pillars, the first one is the commitment to social responsibility with food quality and safety, then the issue of sustainable food supply and animal welfare. MCDONALD’S food standards are world class. †¢ Active community responsibility Through MCDONALD’S House Charities and innumerable local and global community programs MCDONALD’S shows that the revenue is not all or part of the revenue belongs to the society and therefore will be given back. It shall demonstrate that MCDONALD’S recognized that through society they can do business and prosper. This consciousness also reflects itself in the attitude of employees and management in a way that they feel more responsible in what they are doing as it is as serving the public. †¢ Rigorous food safety standards â€Å"It goes all the way from the farm right to the restaurant†. MCDONALD’S works hard to make sure that rigorous food safety standards are upheld in each restaurant with training, food, safety and quality, the development of the food and menus. It all ties because many of the suppliers consider themselves extensions of the MCDONALD’S family and so they have the same rigorous approach to the programs. MCDONALD’S has a responsibility to provide a relevant variety of quality product choices that the costumer trust and that means working with partners that operate ethically and meet the social responsibility standards. †¢ Accurate service standards MCDONALD’S works hard to maintain a work environment where everybody feels valued and accepted by providing training and other opportunities for personal and professional growth and to promote job satisfaction. In their own words: â€Å"Our well-trained employees will proudly provide fast, friendly and accurate service with a smile to delight our costumers†. †¢ Affordable prices to high quality products MCDONALD’S keeps its responsibility by keeping values and high standards as they provide food that is affordable to a wide range of costumers and that means being the most efficient provider and offer the best value to the most people. Responsible charity and community work â€Å"We believe in giving back to the communities in which we do business and to Supporting Ronald McDonald House Charities and other charities that promote the health and well being of children†. {Gould, 1996 #9} †¢ Profitability MCDONALD’S is committed to growing thei r business on behalf of the shareholders who Provide the necessary capital for the company to grow, they should realize and Attractive return on their investments. No poor company can allow itself to offer charities or help when it itself is in need. Being rentable makes MCDONALD’S able to help whenever necessary and maintain its corporate responsibility principles fresh. †¢ Bigger menu choices / Product strategy MCDONALD’S works together with the Global advisory council whose members are very high profile scientists in the food industry, experts who are looking at obesity and nutrition. With their help MCDONALD’S has created new menu choices including salads and fruits, keeping their serving size standards and making menus more flexible and easier to mix or change. In the last 5 years MCDONALD’S has included milk and water and a variety of ongoing product innovation will include expanded side and beverages choices in addition to new entrees which will give the costumer to feed himself healthier and proportionate. †¢ Clear nutrition information on packaging I think one of the better strengths from MCDONALD’S is that they where one of the first fast food restaurant that started writing the nutritional info on their packaging advocating for balanced active lifestyles and healthier clear nutrition values. MCDONALD’S has been a terrific leader on their work to explore new ways to deliver nutrition and balanced active lifestyle info to the costumers. †¢ External and Internal leadership stances to encourage activity Internal: MCDONALD’S developed and distributed an own crew training video in seven languages on â€Å"It’s what I eat and what I do†, besides that the company makes a great effort distributing materials encouraging balanced, active lifestyles. MCDONALD’S has also introduced training for both crew and management. External: MCDONALD’S introduced â€Å"it’s what I eat and what I do† initiative. Leveraged Olympic and global sponsorships including Olympic day run. In the USA more than 15 million step meters were distributed and passport to play was launched. †¢ Decentralized but not disconnected system MCDONALD’S recognizes the need to maintain a system in which everyone adheres to the same core values, principles and standards. They balanced this with a program called â€Å"Freedom within the framework†. Local business-owner/operators and restaurant managers have the flexibility and responsibility to develop programs that respond to the diversity of the costumers and local market conditions. Innovative excellence program development MCDONALD’S has a very wide selection of programs on its account, everything with the only goal of growing to be better rather than bigger. MCDONALD’S has aligned around a global strategy program called Plan to Win that centers in the five basic P’s, people, products, place, price and promotion. Each P has i ts own vision, specific objectives and key performance measures. This reflects and approach to long-tern sustainable, profitable growth. Other excellence programs are the well known ROIP (Restaurant Operations Improvement Process). It helps improve restaurant performance and accountability as related to quality, service and cleanliness (QSC) and people practice standards. Those standards have been broken down into specific procedures and are organized into 12 systems that deliver the experience the costumers expect. An excellent program is the Mystery shopper program where unannounced and anonymous inspectors visit as costumers and rate the restaurant according to the QSC. Many restaurants around the world include a measurement program based on customer comment that can provide its feedback via toll-number and they also take input from their own staff by an annual employee satisfaction survey. †¢ Ethical Conduct promotion MCDONALD’S Board of directors and top management work to ensure the company’s integrity in all its dealings with shareholders. Their commitment is codified in policies, standards and codes including the Corporate Governance principles, Code of Conduct for the board of directors and code of Ethics for the CEO and Senior Financial Officers because Corporate Responsibility begins at the top. The principles include provisions designed to ensure independent oversight of the company’s assets and business affairs. This strengths could be as well be left out – as today all public concerns do need to have these policies – and if all are having them they cannot be considered as strength anymore but simply as going concern and standard. For MCDONALD’S employees worldwide the overall framework for ethical business practices is the Standards of Business Conduct which applies to all salaried employees worldwide including restaurant managers. It provides rules for handling every ethical issue that might arise or incorporate all laws and policies that apply to the worldwide business. The standards establish a foundation on their core values, provide an orientation to ethical business conduct, offer guidance in a wide range of issue areas and identify resources for questions and concerns. 2. 2 Weaknesses †¢ MCDONALD’S inflexibility Can MCDONALD’S ever excel or are they caught to always offer economic fast food? MCDONALD’S is weak in reacting fast to markets changes. If more and more customers go onto eating BIO or ECO-food e. g. eat – MCDONALD’S could not follow this trend without losing a lot of profit because such a shift in suppliers a) from the point of offer/demand ratio and b) from logistics could not be made in reasonable time. It would impose a threat of a deep profit recession until MCDONALD’S would have adapted their product portfolio. †¢ Not employee-friendly MC DONALD’S is not a worker-friendly environment in the sense that it offers medium to long term working relationships. In the article3 â€Å"Company before Nation† McDonald claims that it has the hostility of workers’ rights union under control. Well – if e. . in Germany you have a workers rotation on average below 6 months – a company never runs into danger of facing workers protection laws. Every worker in Germany for the first 6 months is under â€Å"trial-conditions† employed and can be discharged at any time without any obligations and cost. In an article4 of the Billings Gazette it has been recognized that MCDONALD’S has a hard time in finding and retaining good workers. Gylette, Wyoming reports a weired case that a MCDONALD’S manager needs to outsource the drive-through order taking process via a call center in Santa Monica, California. McDonalds = too much shareholder value driven {Nachrichten, #26} Shareholder value is o ften not the same as Corporate Social Responsibility i. e. if profits go down and down, stocks go down – often more than they actually should and drastic corporate measures have to fix the problem. The levers are not too many and are well known: Where can we save costs? Where can we get cheaper meat? Where can we get cheaper bread? Where can we release workers and run a MCDONALD’S restaurant with less people? As anyone can imagine – some of these actions cannot be socially or environmentally responsible – that is not what money is all about! MCDONALD’S continues to promote unhealthy food Despite diversification of their product portfolio towards more healthy choices MCDONALD’S still continues a saturated fat filled 850 kcal Burger and other unhealthy but tasty food. That could continue to harm their reputation as unhealthy fast food supplier. †¢ Errors on promoted CSR MCDONALD’S claimed that they have not imported meat from rain forest countries but in court it appeared that MCDONALD’S very well had imported meat from Costa Rica and Brazil where rain forests are eliminated to get more green-fields for cows. {Weekly, 1994 #27} 2. 3 Opportunities Attractive and flexible work environment MCDONALD’S offers many job opportunities. External recognition about how MCDONALD’S is a great place to work has become something that dispels myths that are out there. Programs like MC flexibility make their 1. 5 million employees around the world to love and respect their work place. MCDONALD’S takes very serious its responsibility to promote fair, safe and healthful working conditions, effective management policies, diversity and inclusiveness in all restaurants. MCDONALD’S is pride to say that 42% of their world top management started with MCDONALD’S careers serving customers. However – the attractive and flexible working environment has been not rated as strength as personal observation and press reports make it more of an opportunity. An opportunity for society that there is an employer who always hires people which can be helpful for intermediate jobs – i. e. amongst other advantages keeping jobless-rates lower. †¢ Strong environmental work Also this CSR issue has been characterized within the 2006 Worldwide Corporate Social Responsibility Report more as a strength as an opportunity. The web however has contradictory essays and reports and therefore it is rated here as an opportunity. MCDONALD’S restaurants are committed to manage their business by integrating environmental considerations into daily operations and by constantly seeking ways to add value to the community. For example maintaining the restaurants and drive thrum’s clean. MCDONALD’S continues the refinement and implementation of the environmental guidelines on fish sourcing and trough this guidelines at least 18,000 metric tons of whitefish have been shifted from unsustainable sources. †¢ High Supplier profile Setting the highest quality standards possible makes suppliers to jump the hurdle. They have to be able to deliver what we ask for. We look at taste and quality first not efficiency not cost. Frank Muschetto (Senior Vice-president) clears: the profile of the suppliers that we select is consistent with several attributes that we identified years ago that we felt support what MCDONALD’S is about. One of them is their commitment to corporate responsibility if they don’t have it, forget it. We try to pull together with many other companies and in several cases with the whole industry to be proactive against issues that can affects us all like avian influenza. We use our leadership as a tool to participate with the United Nations on the common goal of stopping the sickness. MCDONALD’S participates in a program called Kaleidoscope to test ways to sustain compliance based on dynamic, internal management systems and ongoing worker input. Annual audits are done globally for meat (beef, pork and poultry) processing plants looking forward to maintain animal welfare farms all over the world and not only in the USA and Europe. †¢ Own corporate responsibility Comity MCDONALD’S takes serious responsibility on what comes from being a major player in the global food industry and that’s why the Board of Directors has a standing Corporate Responsibility Committee. It acts in an advisory capacity to the board and to management on policies and strategies. At the global management level, several groups provide leadership on particular types of corporate responsibility issues, for example: Worldwide Corporate relations council who aligns all communications and external affairs for MCDONALD’S globally: oversees and advises on the corporate responsibility efforts. †¢ Truthful brand image MCDONALD’S ensures to maintain and build the trust with all stakeholders and customers with appropriate and truthful marketing and communications. These topics must also be relevant to costumers and consistent with the brand. Being real makes the people believe in our corporation and give support in our many community and global charity programs. MCDONALD’S continuously works to assess and evolve their marketing and advertising standards; they have newly introduced additional training and accountability for those whose work involves brand related communications and or use of MCDONALD’S trademarks. 2. 4 Threats †¢ Scepticism In recent years we have seen e-mails and information on the web that MCDONALD’S is using monster-chicken †¢ Not healthy enough for children For children the product choice still is not healthy enough. What else besides beef and chicken or fish? What about a soy burger, vegetable burger or fibre containing Deserts or simple deep frozen, quick steamed vegetable bowl (containing at least 80% of the vitamins and enzymes). What about offering small gifts or special packages as a premium for a healthy product or a premium system for kids who eat healthy? A threat if the competition comes up with such a system. †¢ Beef/Poultry/Fish Health Problems Serious initiatives in the US against growth hormone and or antibiotic stuffed cows, bird flu epidemics in the US and Europe, high contents of heavy metals in fish could cause sales slumps and cause profits and stocks to fall. MCDONALD’S as a giant in the fast food business could act to slow to avoid large corporate damage. †¢ Made in China syndrome Labour exploitation in China for the production of McDonalds â€Å"happy meal† toys. †¢ Profit pressure The pressure to deliver shareholder value will force MCDONALD’S to not follow up the one or other CSR issue. No MCDONALD’S CEO will risk his post at the cost for the implementation of a CSR if it would not at the same time create immediate value for shareholders. †¢ MCDONALD’S a major contributor in global warming MCDONALD’S is considered to be the largest consumer of beef. Examples that MCDONALD’S cattle are being fed on former rain-forest territory, the excessive amount of cattle which produce huge quantities of methane, heavy use of chemicals, fertilizers and pesticides just to keep cattle breeding and MCDONALD’S burgers profitable could develop a future threat of conscious consumer choices to visit a MCDONALD’S restaurant or not. †¢ Local fast food restaurants Local fast food restaurants that are don’t have such purchasing power and are less environmental threatening as giants such as McDonalds enjoy better quality reputation, because they buy from local butcheries, or use products e. . made in Austria i. e. free running chickens, approved Austrian grown cows. †¢ MCDONALD’S has the power to create demand Rather than reacting to the free play of market forces MCDONALD’S with its marketing budget of 1bn USD is able to create demand {Phil Lyon, 2007 #28}. That can be a threat for a society and its cul ture. 3. Task 2: McDonald's Plan to Win Strategy 3. 1 Implementation of key elements new Strategies McDonald’s overall strategic plan is called Plan to Win. Their focus is not so much on being the biggest fast-food restaurant chain, rather it is more focused on being the best fast-food restaurant chain. McDonald’s â€Å"strategic alignment behind this plan has created better McDonald’s experiences through the execution of multiple initiatives surrounding the five factors of exceptional customer experiences – people, products, place, price and promotion†. {McDonald's, 2008 #20} McDonald’s also incorporates geographical strategic plans. In the U. S. , McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the core areas in the United States. McDonald’s has launched the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In Europe, McDonald’s uses a tiered menu approach. This menu features premium selections, classic menu, and everyday affordable offerings. They also â€Å"complement these with new products and limited-time food promotions† {McDonald's, 2008 #20} In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. With McDonald’s overall strategic plan and its geographical strategic plan, the company should start to see more positive financial results. McDonald’s incorporates several organizational strategies. Some of the organizational strategies consist of better restaurant operations, placing the customer first, menu variety and beverage choice, convenience and day part expansion, and ongoing restaurant reinvestment. McDonald’s plans to â€Å"continue to drive success in 2008 and beyond by leveraging key consumer insights and our global experience, while relying on our strengths in developing, testing and implementing initiatives surrounding our global business drivers of convenience, branded affordability, day part expansion and menu variety† {McDonald's, 2008 #20}. One of the ways McDonald’s can obtain a positive net income is to maximize efficiency in its restaurant operations while at the same time placing the customer first. With strategic focus on menu variety and beverage choice, McDonald’s is hoping for increased sales and guest counts. With their convenience and day part expansion initiative, McDonald’s is hoping to increase efficiency in its drive-thru pick up window, and the company is staying open later for those late-nighters who want a quick bite to eat. McDonald’s also has locally owned and operated restaurants which â€Å"are at the core of their competitive advantage and makes them not just a global brand but a locally relevant one† {McDonald's, 2008 #20}. They are in the process of remodeling and upgrading its franchises. The company is also opening up McCafe’s â€Å"with the expectation that the gourmet coffee shop would move it closer to its goal of doubling sales at existing U. S. restaurants over the next decade† {Peter, 2007 #19} A couple other organizational strategies are branded affordability, and the development of their employees starting with recruitment and training and leading all the up to leadership and management. 3. 2 SWOT Analysis and Plan to Win McDonald’s strategic plan is influencing their marketing efforts by building better brand transparency. They want their image to be recognized globally. They are enhancing the customer’s experience. â€Å"Across their markets, they are making is easier for customers to enjoy a great McDonald’s experience. They are introducing drive-thrus to the increasingly mobile populations in China and Russia, while in the U. S. and Canada, greater drive-thru efficiency and double drive-thru lanes enable them to serve even more customers quickly† (McDonald's, 2008, 13). In Germany, McDonald’s has a reimaging program that includes adding about 100 McCafes. They are also installing new kitchen operating systems so that they can continue to deliver high food quality. McDonald’s has already renovated about 10,000 restaurants world wide. They want their restaurants to be an expression of their brand. The company is also delivering greater value to the customer with new menu selections. â€Å"By serving a locally relevant balance of new products, premium salads and sandwiches, classic menu favorites and everyday affordable offerings around the world, they create value for customers and satisfy their demand for choice and variety† {McDonald's, 2008 #20}. Types of marketing mix that McDonald’s use to achieve their marketing goals are longer operating hours, everyday value meals, and optimizing efficiency in the drive-thru. McDonald’s also uses marketing campaigns. In 2007, McDonald’s used the Shrek movie to give children a choice between milk, fruit, or vegetables as part of their Happy Meal. In addition to their commitment with children, McDonald’s is building their brand image â€Å"with innovated marketing transporting ideas across borders and using I'm lovin’ it to deepen their connection with customers who love their food and the unique McDonald’s experience† (McDonald's, 2008, 17). In the 2008 Olympics held in Beijing, McDonalds offered the Beijing Burger, Carmel and Banana Sundae, and Rice Sticks. They featured nine Olympic and Paralympic athletes on their packaging. In Australia, McDonald’s held a marketing campaign where the people could decide what name to give its new hamburger. The name that won was Backyard Burger. With marketing campaigns like these, McDonald’s is trying to create a better brand image. Other organizational and marketing strategies are â€Å"creating stronger bonds of trust by being accessible and maintaining an open dialogue with customers and key stakeholders† {McDonald's, 2008 #20}. The company is reinvesting approximately $1. 9 billion into their restaurants primarily to reimage existing restaurants and build new ones. McDonald’s is also moving towards a more heavily franchised, less capital-intensive business model. Although in some countries, such as China, this is not permissible due to governmental laws. With McDonald’s growing global brand image and its emphasis on the five factors of exceptional customer service, this should help them increase sales and net income. With the initiative of remodeling and upgrading existing franchises, this will give the customer a more pleasant and friendly place to dine out at. With McDonald’s marketing campaign for the 2008 Olympics, they were an integral part of the games and this only enhanced McDonald’s brand image in a positive way. With the recruitment and training initiatives for current employees or future prospects, this will allow McDonald’s to achieve less of an already high turnover ratio. 4. Task 3: McDonald's 2003-2009 Strategy 4. McDonald's Dynamic Strategy With an established brand, visible leadership and solid financial performance in its own sector, McDonalds has the foundations and options for future expansions. As stated previously, the group sees expanding markets/culture/economies as their future growth areas. One possible strategy for expansion would be to increase the local branding of menus within these markets. There is an opportunity to not only increase the number s of cities, but to make the McDonalds name more recognizable as a restaurateur abroad. This would require the company to manage more outlets, rather than encouraging franchisee, which requires a committed financial expansion. Increasing its market share or at least visibility would heighten the brand awareness, {Kotler, 2005 #18}. The costs associated with a strategy to increase partnerships would be far less than if they attempted to expand to more developing countries and cities on their own. McDonalds is currently aligned with a limited number of government partnerships- China, Vietnam, {Thomm, 1996 #21}. The risks are much lower but there is a risk to brand dilution with regard to consistency of the services provided and perfected by the McDonald's familiarization, management processes and manufacturing and production specifications. McDonald uses existing marketing communication methods such as TV, press, magazines, outdoor posters and taxi sides, all featuring the distinctive logo. Advertising is used to encourage people to try the food items, {Kotler, 2008 #17} and to raise awareness of new product developments and new openings. Nonetheless the marketing department could try increasing and adapting new marketing tactics. Also 18 percent of turnover is spent on advertising; for comparison, the industry standard is five to seven percent. {Kotler, 2008 #17}. The budget must be focused. To further capture the developing markets through local promotions, local endorsements and local menu planning would lead to significant decreases in advertising costs but an increase in the appropriateness of the message to the consumers in the target markets. Using Ronald McDonalds as a marketing tool has certain problems with the younger generation. The traditional iconic figure has less in common with the youth culture, {Schlosser, 2002 #22} and the more reference based figure is more suitable, such as Justin Timberlake. Consumers have a personal affinity with him, {Kotler, 2005 #18}. This must be exploited further. This loyalty could be captured to increase the market share of the Brand. The perception of American quality is paramount to many multinational businesses and exploited the world over. This can be seen in education, engineering and law. McDonald could emphasize the quality and superiority of service provided by the Americans through it's advertising in other countries. Nonetheless, {Schlosser, 2002 #22} states that the traditional American style that once gave them its unique status is now its disadvantage. International markets no longer lust for the novelty of eating out in an American ‘dinner', so McDonald's need to change this and meet the needs of specific markets rather than using a uniform approach. The company should increase advertising in its new target markets, and stress the quality and affordability of service in all promotions. Also, consider alternative marketing strategies such as a credit card rewards program, corporate sponsorship of events, and well-publicized donations to charity. The optimal solution for McDonalds is to expand their service by offering to more cities, offering services in the expanding markets and increasing their promotion. During traditionally low seasons, tactical promotions and price advertising could also used to maximise restaurant capacity, commonly known s yield management, {Kotler, 2005 #18}. McDonalds has the capability to sustain itself as one of the leaders in the worldwide food retail industry, {Thomm, 1996 #21}. With careful planning and effective marketing, they can achieve this. In addition to communication to consumers, they must utilise their community database, partnerships, retailers and community sponsors, who are the primary i nfluences of the target market and who can familiarise all consumers with the products, benefits, and associated benefits, the core and peripheral attributes of the McDonald brand and the products/services. 4. Strategies Comparison McDonald's has many competitors to compete with in the fast food industry for example Burger King, Wendy's, and Arbys see Chart 1. Burger King is McDonald's biggest competitor with their hamburgers being fire grilled rather than fried; both have the kid's meals with the little toys to attract the younger children and combo meals for the young adults. McDonald's and Burger King both have prepaid cards whereas Wendy's and Arbys do not have these cards. Wendy's offer not only hamburgers, but they have taken it to their loaded bake potato, chili, and the frost, and compete with the children's meals. Arby's also has a nice menu besides the average hamburgers, they also have chicken salad sandwiches, roast beef sandwiches, and a kids meal that includes a healthy meal such as fruit mix, turkey and ham sandwiches without the crust, with no toys included. Burger King, Wendy's, Arby's are just a few of McDonald's competitors that McDonald's would have to compete with depending were you are located. There may be more or less competitors but at this time McDonald's, Burger King, Wendy's, and Arby's all offer the hamburger's, fries, chicken sandwiches and the kid's meal, they also have sweepstakes that you can enter to win prizes. McDonald's competitive landscape for our product, the McDonald's Reward Card, that we have presented would attract McDonald's target consumers between the ages of 18 and 25, will surely bring a higher profit for the McDonald's corporation. The McDonald's Reward Card will offer the opportunity for our customers to earn points which they will be able to purchase not only food, but to purchase the entertainment that they enjoy, there is no contest that they have to enter and wait for a drawing to win a prize. When they purchase at McDonald's they earn points, it is a win situation, McDonald's rewards their customers for selecting McDonald's to feed them with the variety of great fast food. {Kotler, 2009 #23} Chart 1 McDonald's Competitors [pic] 5. Task 4: McDonald's Competitors Performing a competitor analysis will enable McDonald's to understand the industries and market in which it operates. The use of Porter's Five Forces will help them to analyses the dynamics of the market and understand the critical success factors in order to understand its position. Four types of competition {Kotler, 2005 #18} Brand competition |Industry competition |Form competition |Generic competition | |Burger King |Restaurants |Supermarkets |Trends: clothing, music, | |Domino's Pizza, Inc. |Non-fast food outlets |Food market stalls |fashion | |Independent fast food outlets e. g. |Cafes |Eating at home |Consumer durables | |fish and chips, kebab places |Coffee shops | |Similar priced products | |Papa John's In ternational, Inc. | | | |Subway | | | | |Wendy's International, Inc. | | | | |Yum! Brands: KFC, Pizza Hut | | | | 5. 1 Wendy's The first Wendy's restaurant opened in Columbus, Ohio on November 15, 1969 at 257 East Broad Street by Dave Thomas (Wendy's. om). In 1972, the first franchise outside of Ohio was opened in Indianapolis, Indiana. Wendy's is known as the home of the old fashioned hamburger, and is the Number 3 hamburger chain by sales. Its sales trail only McDonald's and Burger King. There are almost 6,700 Wendy's restaurants worldwide; about 78% of them are franchised† (Hoover's fact sheet). Wendy's offers high quality in customer service and allows customers to have their hamburger made the way they want it done. Wendy's is on the New York Stock Exchange under the symbol of WEN. Dave Thomas when he started Wendy's new the secret to success was to offer quality to customers and to the Franchisees that would own Wendy's restaurants. Wendy's in the early 90's developed a four part strategy that world guide the company to refocus on what they do best, and grow the business into the next millennium. The first strategy is operating restaurants that exceed customer expectations on each visit. This is vital in today's competitive fast food business, due to the vast amount of choices consumers have, and one bad experience can lose a customer for life. This concept is easily done on paper, but with shrinking margins and lack of ability to attract highly skilled employees this strategy is difficult to implement. Although, Wendy's seems to have instilled these beliefs into management and has seen considerable success practicing these beliefs. This strategy is the most important compared to the other three, because if you don't have any customers it does not matter how good your food is, you won't stay in business. Many companies forget that customer service is vital in staying in business and to growing the market. Fast food restaurants are one area that customer service is vital for survival. The second strategy is accelerating new store openings and strengthening the quality of other Wendy's locations. This is vital for Wendy's to keep its competitive advantage is the ability to keep stores clean and modern. This strategy is being implemented and seems to be quite successful in helping older Wendy's become profitable again. Wendy's philosophy is not to be the cheapest, but to be the best. With this philosophy Wendy's has to offer newly designed restaurants with modern design to attract the cliental that will pay extra for fast food. Wendy's seems to be doing an excellent job in creating an atmosphere that is conducive to customers spending a little more to get a lot more. Wendy's has introduced salad bars, buffets, and has made the atmosphere friendlier to patrons. The third strategy is to aggressively increase penetration by adding new units or so called â€Å"special sites†?. This an excellent way to grow Wendy's market, these small restaurants are cost effective and promote the Wendy's products to more families and truck drivers. Wendy's is aggressively targeting the traveler in this area, which seems to be a good move to make Wendy's the fast food of choice for travelers. Furthermore, these small restaurants are cheaper to develop and share the costs with gas stations they are affiliated with. The last of the domestic strategies is its marketing strategy to promote its perception of promotional items at the upper end of the price spectrum. This has been successful with the spicy chicken sandwich and pita sandwiches, which both have had considerable success. In the fast food business Wendy's has differentiated itself from McDonalds and other fast food restaurants by offering high quality food items consumers are willing to pay for. In this area Wendy's has dominated the market and has seen considerable success. Wendy's needs to keep utilizing this strength by introducing new products, and try not to go head to head with McDonalds. http://www. nzherald. co. nz/property/news/article. cfm? c_id=8&objectid=10537499 http://www. nbr. co. nz/article/wendys-plans-nz-expansion-36423 5. 2 Jack in the Box Although Jack in the Box remained strong with widely varied menu items and unique marketing strategies through the E. coli disaster of 1993, the current economic slump in the fast food industry highlights serious controversy over the company's new growth strategy and accounting practices (Bauder). In this article, analysts are challenging the accounting practices of a San Diego-based company, Jack in the Box. In their 10-k report, Jack in the Box is listing franchise sales as â€Å"other revenues†, which on paper triples their operation income to $9. 1 million. David N. Allen of investment banking firm Caris & Co. , questions this practice as the, â€Å"Selling of company assets to franchisees is not the same as selling a food product†. He goes further saying that the company should separate operating earnings from non-operating income. Reporting gains from asset sales to franchisees is inappropriate. Jack in the Box countered this claim by stating that other fast food chains use the same accounting practices, which is consistent with GAAP (Generally Accepted Accounting Principles). In defense of Jack in the Box, Bud Leedom, senior analyst at Wells Fargo Securities believes that Jack's accounting technique is specifically disclosed to Wall Street and as such is not troubled by their practices. Yet, on the other hand, David Geraty of RBC Capital Markets points out that by employing this practice the company is simply compensating softer sales with gains for other revenues. Platinum Inc. s responsible for the preparation, integrity, and fair presentation of its published financial statements. For my organization, The Platinum Company, the corporation maintains a system of internal control over financial reporting which is designed to provide reasonable assurance to management and the Board of Directors regarding the preparation of reliable published financial statements. The financi al statements must follow the GAAP guidelines in preparing reports and recording transactions. To insure proper accounting Platinum utilizes their own internal audits and employs a well-known public accounting firm Deloitte & Touche, LLP. Like Jack in the Box, Platinum's Annual Report 2002, under other (loss) income, reports losses due to financial bankruptcy in one of their investment companies and reports financial gains because of investments in unconsolidated affiliates. To make recommendations in improving the companies financial reporting would be difficult at best. Platinum extremely strict and assertive in their internal audits to ensure proper procedures are followed. The companies internal accountants work together with Deloitte & Touche's accountants to preserve proper ethical conduct and moral principals are monitored. Business ethics are proper ethical conduct that implies that you not only consider what is in your best interest, but also what is in the best interest of others. Moral principles are what guide the conduct of individuals. For example, regarding financial reporting, WorldCom used a liberal interpretation of accounting rules when preparing financial statements. In an effort to make it appear that profits were increasing, WorldCom would write down in one quarter millions of dollars in assets it acquired while, at the same time, it included in this charge against earnings the cost of company expenses expected in the future. The result was bigger losses in the current quarter but smaller ones in future quarters, so that its profit picture would seem to be improving. Additionally, the unethical financial reporting decision that WorldCom made cost the company's reputation and most importantly the business. In my opinion, if Platinum continues to follow GAAP guidelines in their reporting practices, they should be exempt from the public analysis, Jack in the Box could not avoid. Unless there is a public build of support in order to challenge GAAP guidelines regarding listing franchise sales as other revenue, this accounting practice is just and fair. An organization must put business ethics in front of profits to ensure that they do not become another WorldCom tribulation http://www. marlerblog. com/2006/07/articles/legal-cases/thirteen-years-since-jack-in-the-box/ 5. 3 Sonic In 1953 Sonic Corporation was founded by Tony Smith in Shawnee, Oklahoma under a different name of the Top Hat. Tony Smith started the company as a drive-in restaurant featuring hot dogs, hamburgers, and french-fried onion rings. In the mid-50s Smith was asked by Charles Pappe for assistance in establishing a similar restaurant in a rural town also located in Oklahoma. This was the beginning of a partnership between the two men. In 1991 Sonic Corporation was the fifth largest chain in the fast-food industry, servicing in the hamburger segment, behind McDonald's, Burger King, Hardee's, and Wendy's. Sonic has and is still carrying the tradition of being a high-quality franchise-based organization in the Sunbelt states. The following case will be broke down into five different stages beginning with early strategies, problems, new strategies, a ratio analysis, and a recommendation. Tony Smith introduced the Top Hat as a drive-in restaurant that reduced start up cost by not having eat-in space. This new restaurant featured drive-in stalls for automobiles that were equipped with a two-way intercom enabling customers to order as soon as they drove in, opposed to conventional practices of waiting for a carhop to take an order. Delivery of the fresh fast-quality products was doing to the unique design of the kitchen, and the use of carhops. Sonic Corporation preferred to do things as easy as possible and avoid sophistication. Another strategy Smith implemented was a collection of franchise royalties. This was done in a way such that Sonic franchise holders were required to purchase printed bags at an additional fee that Smith arranged through a paper-goods supplier. Pyramid-type selling arrangements were formed by franchisees in money making efforts by starting other franchises through friends. This lead to original store managers having a percentage of their own store earnings and a portion of the new operation of the recruited friend manager. This idea further developed to multi-ownership of almost all Sonic operations as store managers were also part owners. This concept of pyramid-type selling carried Sonic forward with rapid growth. In the later-70's almost one new sonic store opened per day. The rapid expansion of Sonic was growing at an uncontrollable rate. With such rapid growth some stores failed. In these cases Sonic assumed control over failed franchise units, driving the number of company owned restaurants from 3 in 1974 to 149 in 1979. This rapid expansion of Sonic was a short lived frenzy which resulted in numerous failures do to lack of planning, market analysis, and requirements for unit managers. The company was forced to operate the failed franchise as company units in most cases, to protect the franchise name and reputation. A loss was posted in 1980 as Sonic began closing some operations. Reason's for the closings were that the board tighten its control which created an operation that left no services being provided to the franchise holders, including no advertising cooperation's, no management training services, and no accounting services. In 1983 Smith decided to go outside the company’s parameters and appointed a professional manager that had no ties to Sonic Corporation in any shape, form, or know how. Stephen Lynn was introduced to Sonic Corporation as president and chief executive officer. The new comer, Lynn, was granted the decision to form his own management team. This team was formed and implemented by mid 1984. By implementing his own management team Lynn could begin to take problems head on, after ridding the board members and franchise holders that had significant conflicting interests that clouded the better judgement of Sonic. In an attempt to turn the organization around, Lynn and his newly formed management team set forth on a strategy that had three key factors: a. attack problems concerning franchise attitude and Sonic's image; b. improve purchasing c. Improve communications. A co-op program along with advertising also helped improve communication and relations between franchise owners. The company's strategies also reached out further as it offered annual conventions, provided training for managers, and training facilities with a test kitchen. The company went even further to offer help in areas of franchisees location sites and construction support to sales and profit improvement counseling. Another strategy was to upgrade the stores appearances and improve energy efficiency. Most franchise owners purchased a â€Å"retrofit† package that offered the mentioned upgrade features. These new designs generated an average of 20 percent increase in unit sales in addition to the overhead savings. Sonic Corporation is an ever improving company that is striving for efficiency, freshness, and quality. Over the life of the company management has always been trying to increase profits and taking steps into the future. Sonic Corporation also learned that in maximizing profits one must incorporate all the ingredients from attitudes of the mangers and owners to the products they offer their customers. In looking at the ratio's Sonic Corporation is looking stronger every year. I would recommend keeping management minds striving to new and better innovations that could again revolutionize the company as it had under the leadership of Mr. Lynn. In doing so the company assures itself and ever lasting life in the fast-food drive-in industry. http://www. referenceforbusiness. com/history2/39/Sonic-Corp. html 6. References Gould, W. (1996). McDonald's. London, Cherrytree Books. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987). â€Å"Grinding it out : the making of McDonald's. † 218 p. , [24] pages of plates. Love, J. F. (1995). McDonald's : behind the arches. New York, Bantam Books. McDonald's (2008). â€Å"Annual Report. Retrieved September â€Å". http://www. mcdonalds. com/corp/invest/pub/2008_annual_shareholders. html Nachrichten, F. http://www. finanznachrichten. de/nachrichten-2006-04/artikel-6317906. asp Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). â€Å"The Ritzer debate continued. † http://www. mcspotlight. org/media/reports/silverstone. html Schlosser, E. (2002). Fast food nation : what the all-American meal is doing to the world. London, Penguin, 2007. Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N. S. W. , Business & Professional Publishing. Weekly, B. (1994). â€Å"McLibel Support Campaign. † summary and extracts of court proceedings in High Court case: McDonald's versus Helen Steel and Dave Morris. . Biblography Gould, W. (1996). McDonald's. London, Cherrytree Books. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987) . â€Å"Grinding it out : the making of McDonald's. † 218 p. , [24] pages of plates. Love, J. F. (1995). McDonald's : behind the arches. New York, Bantam Books. McDonald's (2008). Annual Report. Retrieved September â€Å". http://www. mcdonalds. com/corp/invest/pub/2008_annual_shareholders. html Nachrichten, F. http://www. finanznachrichten. de/nachrichten-2006-04/artikel-6317906. asp Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). â€Å"The Ritzer debate continued. † http://www. mcspotlight. org/media/reports/silverstone. html Schlosser, E. (2002). Fast food nation : what the all-American meal is doing to the world. London, Penguin, 2007. Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N. S. W. , Business & Professional Publishing. Weekly, B. (1994). â€Å"McLibel Support Campaign. † summary and extracts of court proceedings in High Court case: McDonald's versus Helen Steel and Dave Morris. http://www. referenceforbusiness. com/history2/39/Sonic-Corp. html http://www. marlerblog. com/2006/07/articles/legal-cases/thirteen-years-since-jack-in-the-box/ http://www. nzherald. co. nz/property/news/article. cfm? c_id=8&objectid=10537499 http://www. nbr. co. nz/article/wendys-plans-nz-expansion-36423

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In this quarter, being a peer mentor has a great impact to me, especially with the fact that the minute that I got is all international student from another country, like China, Korea, and Vietnam. At first I think mentoring people in the age range between 16 until 17 will be a really hard and tough Job, because people at that age tends to think that they know everything and usually refuse to receive a commentary or advisory from another people.They tend to do whatever they want without thinking about the consequences and sometimes very hard to approach because they think hey know everything best for them and keep everything themselves. In fact all my minute are easily approachable and very fun to have chat with. At the first meeting most of them are a little bit shy to ask or to talk about their personal problem, but as time goes on they become really talkative and tell me everything that they think I would like to know, for example their grades, their living situation, etc.They sha re everything without I have to ask or insist them to tell me about something, which I think is very good and far beyond my expectation. As a peer mentor, I learn a lot about my minute culture and their characteristic. Furthermore, I learn how to be responsible for them and try to be a good role model for them, by being active in class and do all the homework far before its due.In conclusion, being a peer mentor this quarter Is really fun for me and have a lot of positive effects towards me, I know more people, learn how to communicate with people which Is not from my home country, learn how to approach people, and learn how to manage my time, which I think Is very Important for me, especially to be a person which is not only excel In grade but also have a good relationship and willing to serve and help other people.

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Polio Vaccine - Research Paper Example Polio victims constitute the vulnerable members of the population such as young children, pregnant women and people suffering from low immunity weakened by other medical conditions. Other risk factors associated with polio transmission include visiting polio prone areas, living with people suffering from the infection, working in the laboratory where scientists have kept live polio virus and removing tonsils. Poliovirus enters the environment through feces of an infected person. Transmission occurs through fecal-oral route via contaminated food and water. Additionally, direct contact with a victim can cause the transmission of poliovirus. People who stay close to one another for some time can experience the transfer of the virus from the infected to the new victim since it is highly contagious. The worst symptoms of polio are paralysis and death. Nonparalytic polio causes flu-like symptoms such as fever, headache and sore throat, vomiting, back and neck pain and muscle spasms, which last for a few days (John & Vashishtha, 2012). Forms of Polio Vaccines The forms of polio vaccines that have been recommended include inactivated poliovirus vaccine (IPV) and oral polio vaccine (OPV). Inactivated Poliovirus Vaccine IPV consists of a series of injections, which begin at two months after birth and continue until a child attains the age of four to six years. The reason for administering three spaced dozes is to generate adequate levels of seroconversion. Most countries consider adding a booster dose during adulthood. The inactivated poliovirus vaccine is created from inactivated poliovirus. Inactive poliovirus is safe and effective, thus cannot cause polio. Inactivated polio vaccine is made from killed wild-type poliovirus strains of each serotype. Doctors recommend lone dissemination for IPV or

Psychology. Diary Activity Essay Example | Topics and Well Written Essays - 1750 words

Psychology. Diary Activity - Essay Example Submissive Diary Exercises: 1. I should more aggressive in fulfilling what I want to achieve in life. I should be assertive of my rights, and I should be submissive to the rule and policies of the schools. 2. I should be more assertive of my right to be heard when I am accused of something that I have not done. I should be less passive when I feeling that my rights are being trampled. 3. I should be more assertive in expressing what I want to do. I should be less aggressive when explaining my points. Activity: 1. When you were late for the third time and I feel all right because you were always apologetic. 2. When you raise your price in the clinic, I feel unhappy because I cannot afford the price anymore. 3. When you complained of not getting the result, I feel frustrated because you did not implement what were recommended. 4. When my partner leaves his dishes in the sink after coming home late from work, I feel irritated because he continued to do so for a week. 5. When you borrow my car, I feel irritated because you left it without petroleum. Diary Exercise: 1. A situation where I said yes but would have wanted to say no was when I was asked to donate some money for a non-governmental organization. 2. I wished to say no because I was afraid I will be short of money. 3. I decided to say yes because I do not want to disappoint the expectations my classmates. 4. I felt good because I have something good for humanity and that I did not embarrass my classmate. 5. I feel that I earned his respect. 6. I would have preferred saying yes. After all I can ask from my parent additional allowance for school. Page 43 1. Active listening reduces the defensiveness of the other person because when one is actively listening he can effectively employ...Where in her childhood a woman experienced humiliation or never appreciated or recognized for what she had done or said she will not feel comfortable of expressing her thoughts even when she becomes older. 3. Language is a barrier to assertion. When a person cannot express his thoughts and his ideas because he does not have ample language facility he cannot assert his point. It is important therefore that a person must have a rich world bank so that he can competently express what he has in his mind. 1. Active listening reduces the defensiveness of the other person because when one is actively listening he can effectively employ different skills that would physiologically and psychologically encourage the speaker. The listener can be persist, or negotiate or employ the three-part messages of assertion. Scenario 1: There is the need fro active listening and assertion. As soon as the client is ready to listen there is the need to explain the process and explore on the needs. The client must collaborate and must be patient undergo the process of treatment. He should be willing to put his trust. Mapping can be utilized in this situation. Scenario 2: There is the need to come up with an action plan that must be implemented or carried out so that it would be clear who would work on it, how it should be done, and when it shou

Human Embryonic Research Essay Example | Topics and Well Written Essays - 750 words

Human Embryonic Research - Essay Example â€Å"Natural law†¦permitted: (1) if the action was good in itself or not evil, (2) if the good followed as immediately from the cause†¦, (3) if only the good effect was intended, and (4) if there was as important a reason for [the good] as for allowing the evil effect.†1 This proves, in effect, only that natural law allows for some freedom of interpretation, supposing that the good effect trumps the evil effect. Natural law does not go so far as to say, â€Å"Embryos are not feeling beings therefore they don’t deserve the same respect as human beings.† Even though embryos are potential human lives in the sense that, yes, the sperm has joined the egg—this a baby does not make. An embryo goes through nine (9) months of gestation in order to form a fully-formed human being. Anything less is not considered—for all legal purposes—a person. Of course, one could rationalize that, sure, an embryo is just a person in an undeveloped stage. T he fact is, if one can’t describe with words what constitutes a life, then one does not know what a life constitutes. People can cry foul and say all they want about â€Å"it was the chicken before the egg,† but what they really don’t understand is that human life is a miracle in the making and it can’t be explained by natural law. ... Human life comes in the form of a completely formed skeletal system, nervous system, and parasympathetic nervous system—and not a moment before. Embryos should be regarded as potentially sentient beings. One can tell if embryos can feel pain by doing research as to whether they can feel. However, just because an embryo is sensitive and feels (is sentient)—that does not anywhere near begin to approach the argument that an embryo is indeed a rational being—it’s just nature. This does not mean that embryos are rational beings, because rational beings have free will. However, the fact that embryos are absent of having free will does not necessarily prove that they are rational beings either. Indeed, it would be very difficult to prove that embryos are rational beings even though they are feeling or sentient beings. It could be hypothesized that, since embryos might be able to move away from the heat or cold, that they can rationalize because they can tell the difference between hot and cold. However, whether this would just be a natural gut reaction or demonstrate the embryo’s ability to rationalize, that would be difficult to tell. Just because someone has an allergic reaction to histamines does not mean that the person is rational—it only means exactly that, that they are allergic to histamines. We cannot be making up stories about what we believe to be true about embryos—we must maintain the truth about what an embryo can and cannot do, and what an embryo is and what an embryo isn’t. Until we have these definitions fixed in our minds as to what an embryo constitutes, we will never be able to have a polite discussion or even debate with people who are convinced that embryos are human lives incarnate. The debate may

Lessons from the Titanic. How the lessons learned from the sinking of Essay

Lessons from the Titanic. How the lessons learned from the sinking of the liner Titanic can be applied to modern projects - Essay Example The sinking of Titanic in Atlantic on 14 April 1912 resulting in death of 1502 passengers is remembered as one of the deadliest peacetime maritime disasters in modern history. The purpose of this dissertation is to review the historical project of constructing Titanic for operational use. The project also aims at analyzing the reasons from the perspective of project management that led to failure of this huge project of its time and applying the lessons learnt to modern day projects. The research on the subject is mainly based on extensive review of available literature, for which a variety of the references including but not limited to the internet resources only were consulted. In this dissertation two pronged approach was used for research methodology: technical investigation and project management. Titanic Project was studied and analyzed from the perspectives of both technical blunders and project management failures from its conception to operations. The technical investigation methodology aimed to find out the technical and operational reasons for the sinking of the Titanic. Project Management methodology used information from technical investigation to analyze the reasons of failures from the project management perspective and develop an analogy to modern Project Management practices and standards in an attempt to identify the actions that could have prevented the disastrous occurrence. From a technical view point, over confidence in the invincibility of the Titanic led to number of critical compromises like selection of inappropriate material for ship hull, height of bulk heads and changed engine configuration during the design and construction phase of the ship since the team believed that altering the original pans would not affect the safety features of the ship. Besides, compromises were also made during the testing phase of the Titanic where only partial testing was carried out trusting the track record of Olympic liner as excellent, which was not the actual case. From the project management point of view, the major element that was missing from the Project plan of Titanic was risk management. Much efforts were laid to precisely define the functional and nonfunctional requirements; however, more emphasis was laid on functional requirements on the cost of compromising the non-functional requirements. These compromises resulted in risks to the project which were neither identified nor planned for mitigation. Ignoring these risks during the design phase led to the sinking of the Titanic ship. Risk mitigating actions could include introducing double hull, compartmentalization and raising the height of bulkhead, and incorporating and balanced keel for such a large size ship to protect against the wave capsizing. Studying the successful projects can help project managers to apply the common experiences to the new ones, and learning from the failed projects can help to avoid the similar mistakes from recurring. In this report, less ons learned from failure of Titanic were analyzed in analogy with the modern project management practices and were studied for application to present day projects. Table of Contents Chapter Title Page 1 Introduction 1 1.1 Overview of the Project Titanic 1 1.2 Aims and Objectives 3 1.3 Scope and Limitations 6 1.4 Dissertation Layout and Approach 6 1.5 Summary 7 2 Methodology 8 2.1 Research Methodology 8 2.2 Key Research 9 2.3 Referencing Sources 12 2.4 Methodology for Analysis 13 3 Review and Analysis 15 3.1 Historical Facts

Employees-Management Coflicts at British Airways Essay

Employees-Management Coflicts at British Airways - Essay Example References 23 1. Executive Summary British Airways is air carrier Hospitality Company which operates in United Kingdom with its head quarter in London. Recently there observed a conflict between employees and the management which was afterwards resolved after significant losses. The purpose of this study is to dig out the root causes for what the problem arouse and the deviation between proposed solution and the most appropriate solution in order to resolve the matter with least damages. The study is purely descriptive and qualitative which uses case study research design to find out the deduction (Cooper 2007). As it has to interact with human behaviors then it is socially collaborative research hence it is specified as deductive research. The real time scenario will be implicated over the literary theories and practices to deduce the most appropriate results (Sekaran 2003). The cabin crew employees had a problem with the management policies related to their rights and incentives is sues (BBC News). They went on a shutdown to get their demands fulfilled. The dispute ran for a longer time period of two years and the main agenda presented by the employees union was pay and benefits. It remained an acrimonious one for the taste of the top management. It caused twenty two days of crew cabin staff strike. Human resource department was not able to handle the situation (BBC UK). The problem was tackled at last; the guilt was on both parties. The demands were unjust and the management was getting failed in digging out some perfect situation handler. 2. Introduction The proposed study anticipates digging out the recent conflict issues which were observed at British Airways among management and the employees (hubpages). The conflicts were sought to be resolved in order to get the operations straight forward as well as on the stream of action. The research methodology which is used to get the insights from the matter is secondary data approach using deductive research des ign. The conclusion is generalized as the matter was not only dependent upon the management. There were many of the contemporary issues which were over sought by the stakeholders. The study is a spot light, basically, and the primary purpose is to find out the relationship between conflict handling capabilities and the employees’ union authority at British Airways. Since British Airways is a well-known traveling company operating in United Kingdom, having the head quarter at London, UK. It is the biggest carrier company in United Company whereas it is placed at 3rd number all over the Europe. The company stands at 1st in airlines ranking all over the world having 51000 employees. The passenger turnover which is recorded on the booking basis is 36 million per annum. It has a lot of strengths over its contemporaries. Threats which were observed over the history of British Airways were short termed and management resolved the issues in a managed and systematic manner. Over the p eriod of Human Resource era, the beginning was a little bit shaky for hospitality industry. Because before the arrival of HR era, customer was considered as a king and there were lesser rights given to the employees. When human resources were realized with their value, conflicts arouse in all over the hospitality industry along with British Airways. In the paper, there is discussed in detail about how the management faced the problems and how was the issue resolved along with better implementation of the case in to the real corporate world with

Life Payments Essay Example for Free

Life Payments Essay It is 10:33 AM. You are awaken abruptly from your alarm. You prepare yourself for the day ahead. The day has been going well so far. It is now 12:25 PM. You step into your vehicle hoping to stop at the best burger place in town for lunch. The preceding are the last thing you remember when you wake up cold, sweaty, and drowsy from your coma. Changing perspectives, you are a family member now. Your brother has been in a horrific car accident and is in a coma for thirteen days now. How will you communicate with him? How will you tell him that you love him and are here for him? Most importantly, how do you know that he is still alive? For those who dont know, a coma is a persistent vegetative state, also known as PVS. Coma is also defined as a state of almost total unresponsiveness to external stimulation in which the patient lies with his eyes closed. It is a condition in which the normal cognitive and communicative functioning of the patient is hampered. A coma may occur for various reasons, such as intoxication, CNS (central nervous system) diseases, a serious injury, and hypoxia (oxygen deprivation). But there have been a number of cases across the world like the example mentioned above. A 26-year-old patient named Kate Bainbridge had a viral infection which had put her in a coma — a condition that generally persists for two to four weeks, after which patients die, recover fully or, in rare cases, slip into a vegetative or a minimally conscious state. (Tutton) And there is most notably Rom Houben, also known as Patient 23. Allan Hall reports â€Å"Alive but unresponsive, he has been in a coma for 23 years since he has been 24 years old. Ongoing research in the field of comatose communication has found out that there may be small â€Å"islands† of consciousness, even in persistent vegetative states, like such in Houben’s case. And this is how, through comatose communication and other methods such as fMRIs, they were able to conclude that Houben was still alive in his body. This could be another example of how the conscious is separate from the physical body. So why should you care? How can coma work help patients, families, and caregivers? Coma work furthers the internal and external ommunication of patients in altered consciousness. This can aid patients to complete inner work and spontaneously come closer to the surface, and at times even all the way out of coma or other altered consciousness. With metabolic comas emergence can be quick and dramatic. Mark Tutton, an author at CNN. com, reports â€Å"a study carried out last year on 103 patients by Laureys and his colleagues at Lieges Coma Science Group found that 41 percent of patients in a Minimally Conscious State (MCS) were misdiagnosed as being in the much more serious Vegetative State (VS). Dr. Daniel Hanley, professor of neurology at Johns Hopkins Medicine, in Maryland, told CNN that VS is a coma-like state in which patients have a sleep and wake cycle, and can show reflex chewing, swallowing and blinking, but dont respond to language or stimulation. † With coma from traumatic brain injury and other causes, progress is usually slow, but measurable. Progress can be accelerated if the awareness for coma communication is heightened. Families and caregivers are often relieved to find ways to communicate with loved ones and clients about treatment options, life and death decisions, and love and personal connection. Family and caregivers often feel validated about their perceptions of subtle cues they have noticed. Now put the shoe on the other foot and imagine if you yourself were to be in a coma today. Wouldn’t you like a way to tell your family that you are alive, are ready to fight through it and come out of your PVS state? Surely yes.

Causes effects and history of prostitution

Causes effects and history of prostitution Prostitution is listed among the crimes some refer to as victimless or consensual crimes, but research shows that may not be the true picture of prostitution. Before proceeding, we need to define prostitution. Despite of the fact that, prostitution being known as the oldest profession in the history of mankind. The workable definition has proven elusive. From a dictionary we learn that prostitution is the act or practice of engaging in sexual intercourse for money. But a prostitute cannot simply be a woman who sells her body, since that was the norm of the society that women will get marriage in order to accomplish home and better life style. Promiscuity has been proposed as another candidate. Medieval canon lawyer Johannes Teutonicus suggested that a woman who had sex with more than 23,000 men should be classified as a prostitute, although, furthermore he says that sexual intercourse with 40 to 60 opposite gender would also be called prostitute. However, promiscuity itself does not turn a woman into a prostitute. Although a vast majority of prostitutes are promiscuous, most people would agree that sleeping around does not amount to prostitution. Hence I define prostitution as systematic sexual violence and oppression against female. Selected national and international research projects and various programs by women have been initiated to address the health burden of violence against women. Such projects have especially focused on the health consequences to women of battering or domestic violence, rape and sexual assault, child sexual abuse and incest, and female genital mutilation (See, for example, World Bank Discussion Papers 255, Violence Against Women: the Hidden Health Burden). In depicting the health effects of such forms of violence against women, these projects attempt to make the violence, harm and human rights violation to women visible. However, a consideration of the dire health consequences of prostitution demonstrates that prostitution not only gravely impairs womens health but it is obviously violence against women. The health consequences to women from prostitution are the same injuries and infections suffered by women who are subjected to other forms of violence. The physical health consequences include: injury (bruises, broken bones, black eyes, concussions). A 1994 study conducted with 68 women in Minneapolis/St.Paul who had been prostituted for at least six months found that 50% of those women had been physically assaulted by their purchasers, and a third of those experienced purchaser assaults at least several times a year. 23% of those assaulted were beaten severely enough to have broken bones. Furthermore, 90% of the women in this study had experienced violence in their personal relationships resulting in miscarriage, stabbing, loss of consciousness, and head injuries (Parriott, Health Experiences of Twin Cities Women Used in Prostitution). Prostitution is physically harmful to women. STDs (including HIV/AIDS, chlamydia, gonorrhea, herpes, human papilloma virus, and syphilis) are alarmingly high among women in prostitution. Only 15 % of the women in the Minneapolis/St. Paul study had never contracted one of the STDs, not including AIDS, most injurious to health (chlamydia, syphilis, gonorrheal, herpes). General gynecological problems, but in particular chronic pelvic pain and pelvic inflammatory disease (PID), plague women in prostitution. The Minneapolis/St. Paul study reported that 31% of the women interviewed had experienced at least one episode of PID which accounts for most of the serious illness associated with STD infection. Among these women, there was also a high incidence of positive pap smears, several times greater than the Minnesota Department of Healths cervical cancer screening program for low and middle income women. More STD episodes can increase the risk of cervical cancer. Another physical effect of p rostitution is unwanted pregnancy and miscarriage. Other health effects include irritable bowel syndrome, as well as partial and permanent disability. The emotional health consequences of prostitution include severe trauma, stress, depression, anxiety, self-medication through alcohol and drug abuse; and eating disorders. Almost all the women in the Minneapolis/St. Paul study categorized themselves as chemically-addicted. Crack cocaine and alcohol were used most frequently. Ultimately, women in prostitution are also at special risk for self-mutilation, suicide and homicide. 46% of the women in the Minneapolis/St. Paul study had attempted suicide, and 19% had tried to harm themselves physically in different ways, for example, in another survey of 55 victims/survivors of prostitution who used the services of the Council for Prostitution Alternative in Portland, Oregon, 78% were victims of rape by pimps and male buyers an average of 49 times a year; 84% were the victims of aggravated as sault and were thus horribly beaten, often requiring emergency room attention and hospitalization; 53% were victims of sexual abuse and torture; and 27% were mutilated (Documentation available from the Council for Prostitution Alternatives). In developing countries, it has also been estimated that 70 percent of female infertility is caused by sexually transmitted diseases that can be traced back to their husbands or partners (Jodi L. Jacobson, The Other Epidemic, p. 10). Among women in rural Africa, female infertility is widespread from husbands or partners who migrate to urban areas, buy commercial sex, and bring home infection and sexually transmitted diseases. Women in prostitution industries have been blamed for this epidemic of STDs when in reality, studies confirm that it is men who buy sex in the process of migration who carry the disease from one prostitute woman to another and ultimately back to their wives and girlfriends. The movement of abandoned or rejected barren women to urban prostitution has been documented in Niger, Uganda, and the Central African Republic. Numerous studies in Africa and Asia by the World Bank and a number of international research organizations have found that divorced or separated wom en comprise the great majority of prostitutes or semi prostitutes (Jacobson, p. 13). Thus, a major health effect of the mass male consumption of commercial sex and the expansion of sex industries in developing countries is not only a rampant increase in sexually transmitted diseases but an exponential increase in infertility. The further effects of this vicious cycle insure that a whole new segment of women who are abandoned by their husbands due to infertility, are propelled into prostitution for survival. In both developing and industrialized country contexts, current campaigns to control the spread of HIV/AIDS by advocating safe sex for women in prostitution fail to address the blatant inequities between women who are bought for sex and the men who pay for it. Any AIDS strategy based on negotiating condom use between the purchaser of sex and the woman who must supply it assumes symmetry of power that does not even exist between women and men in many personal consensual relationsh ips. If AIDS programs are serious about eradicating AIDS, they must challenge the sex industry. Women in prostitution are targeted as the problem instead of making the sex industry problematic and challenging the mass male consumption of women and children in commercial sex. This is institutionalized when governments and NGOs argue for the medicalization of prostitution when they propose laws on prostitution which subject women to periodic medical check-ups. It is stated that women in the sex industry would be better protected if they submitted, or were required to submit, to health and especially STD screening. The way in which sex industries are responsible for the widespread health problems of women and children is mystified with proposals to implement health checks of women in the industry. No proposals have been forthcoming, from those who would propose both mandatory and voluntary medical surveillance for women in the sex industry, to medically monitor the men who would purchase sex. The same is true with current attempts to medicalize prostitution. No action will stabili ze the sex industry more than legitimating prostitution through the health care system. If medical personnel are called upon to monitor women in prostitution, as part of occupational health safety, we will have no hope of eradicating the industry. Furthermore, from a health perspective alone, it is inconceivable that medicalization of women in the industry will reduce infection and injury without concomitant medicalization of the male buyers. Thus medicalization, which is rightly viewed as a consumer protection act for men rather than as a real protection for women, ultimately protects neither women nor men. As with other forms of violence against women eradicating the health burden of prostitution entails addressing but going beyond its health effects. To address the health consequences of prostitution, the international human rights community must understand that prostitution harms women and that in addition to needing health services; women must be provided with the economic, social and psychological means to leave prostitution. Until prostitution is accepted as violence against women and a violation of womens human rights, the health consequences of prostitution cannot be addressed adequately. Conversely, until the health burden of prostitution is made visible, the violence of prostitution will remain hidden. Once Victor Hugo quotes stated in is novel; We say that slavery has vanished from European civilization, but this is not true. Slavery still exists, but now it applies only to women and its name is prostitution.