A Study on Various Fruit Juice Companies of Bangladesh

CHAPTER 1 INTRODUCTION 1. 1 Origin of the report This report was conducted and submitted as a partial requirement for the syllabus Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prep ard jointly by our federation members. 1. 2 Background of the Study We were assigned as a throng to sacrifice a study on various ingathering succus companies of Bangladesh. We leave conducted a study on their organization and also find out the consumer perception or so the product.We find out the consumer perception about various crop succus. 1. 3 Objective of the study The main purpose of the project is to show the customer pickence to select fruit succus by doing a questionnaire base survey. We were instructed from our line date communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a four generetic products . We choose four fruit succus companies that ar available in Bangladesh, such as Pran, height, Frutika and Shezan mango succus. This project also discusses the frequency table and show graph of divers(prenominal) questions about fruit juice.It also helps to know the customer satisfaction level and customer give away loyalty of different daubs of fruit juice. We had some objectives behind making the report. These are To know about consumer perception for fruit Juice. To gather practical knowledge on analyzing companies financi all in ally. To be experienced on gathering survey. We believe that we were triumphful to go done or so of our objectives. Thanks Allah to bless on us. 1. 4 Scope The main focus of this report is to discuss the customer favorence about the fruit juice and the factors which are the reasons to select their product.It also gives a little description about the history, mission, vision, goal and strategy about the manufacture. The report discusses the prod ucts and service they are giving. It also discusses, the pose customer and grocery store they are focusing to do business. 1. 5 Methodology 1. 5. 1 Sources of information We collect this information from our friends and our relatives. A small proportion of citizenry uniform 20 from university and 10 from our local friends and uncles was selected, as the population of the study. 1. 5. 1. 1 Primary sourcesDirectly from filling the researchnaire. 1. 5. 1. 2 Secondary sources Taken info from various magazines, Newspaper and other prominent source of information collected from different websites and search engines. 1. 5. 2 Data Collection techniques We carry collected our entropy by questionnaire. 1. 5. 3 Data Analysis techniques The report was primarily done on the various grow of heap. These pot communicated with us via questionnaires. 1. 5. 3. 1 Statistical tools apply We arouse used frequency tables and pie chart as our statistical tools. 1. 6 Definitions and AcronymsThe human- relations dimension of communication makes it an activity that involves ethics. But business communication in particular brings ethical considerations into play. The fundamental purpose of a business is to stay in business and, some would say, to maintain or increase stakeholder wealth. When a business is in trouble or the owners are greedy, it can be tempting to try to serve this purpose by using communication in unethical ways. 1. 7 Limitation The major limitations encountered are Lack of enough meter The term paper was prepared within a very short time considering the topics related to it.Thats why it was not possible to demonstrate all aspects of the report. Insufficient data The data required for sufficient analysis for preparing the report could not be collected due to the insufficiency of data. Inconsistent data Data from different sources were quite inconsistent which created some problems in making the report & compelled us to verify the data diligently. Some information was withheld to preserve privacy of the companies. So, we cant give the exact information ever. 1. 8 Report Preview The premier chapter we have talked about the origin & the background of the report.We also have discussed the objectives, scopes, methodologies, definitions & acronyms and lowestly limitations to wrap up the chapter. Then in second chapter of the term paper we have included the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own conclusion regarding the ratio analysis. We also have some recommendations stated at the end.CHAPTER 2 ORGANIZATION 2. 1 explanation of the organization(PRAN) PRAN nub P- Program for R- Rural A-Advancement N- Nationality PRAN is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN throng has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate standardised ISO 90012000, and being the largest exporter of bear upon agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand PRAN has established itself in every category of food and crapulence industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.Today, our consumers not only value PRAN for its authentic refreshing juic e drinks products, entirely also for its mouth watering choice confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the gentlemans gentleman and strive to make PRAN a truly international brand to be recognized planetaryly. 2. 2 Mission 1. Being respectful towards everyone. 2. Being trustworthy by action. Being passionate and creative in all we do. 3. Keeping things simple in the way we do things. 4. Being ethical and transparent. 5. Demonstrating individual and collective ownership. . Practicing an frank culture in communication and interaction. As a uniquely Asian caller, our goal is to catalyze progress in Asia by piecing together technology, connectivity and talent this brand is symbolic of our commitment to the industry, to the region Vision PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are proces sed in our modern and hygienic factories to highest tint standards. They think the comparative advant succession of their country as an economy lies in agriculture.They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. dodge December 2009 Present (9 months) To prepare annual, semi-annual and quarterly plan to achieve key commercial targets for the the company. To identify, analyze and develop the competitors expense positioning and set points relevant to tariff plans in the industry which meets customers needs. To identify and get well acquainted with pricing model by revising/ machineing bracingborn price plan. To identify threat or potential by tracking entire commercial divisions key performance. To identify and develop product costing and implement quarterly Commercial activities calendar. To analyze & develop and recommend co-ordination meeting with all stakeholders of pricing & product team to revie w the activities/stages and going forward. To identify, prepare pricing conception and develop the commercially feasible report and roll out through approved process. To achieve targeted KPI of each stages by utilizing pricing tools to meet the Pricing model. To buckle under concept and get it approved from management in pursuit of companys business targets. To follow the systems and policy in place to for smooth operation of sales function. 2. 3 Organizational Structure & Size Pran Company is one of the largest Food & Beverage Company of Bangladesh. They have their network tower all over Bangladesh. They also have much browse within Bangladesh. The basic departments of this organization are- Finance, Marketing, Accounting, HR, Corporate Strategy, Internal Audit, Technology, and Corporate Affairs. There are one head for each of these departments. CEO CSO CHRO chief financial officer CTO CMOAnd other department head officers are also important but lesser than these head officer s. 2. 4 products, services, customers, marketplaces Company Policy To market products of consistent tone of voice at home and abroad as per world standards produced hygienically in accordance with good manufacturing practices in state of the art sets & process, packed in beguile packaging and remain committed to these objectives at all the times. Corporate Head Office Property Heights, 12 R K Mission Road, Dhaka 1203. localization OF PRODUCTION Location of Production Ghorashal, Palash, Narshingdi. PRODUCT CATAGORIES Product Categories Juice, Drinks, Beverage, Culinary, Snacks, Confectionary, Dairy. Major exporting Products Fruit Juices, Fruit Drinks Instant Powdered Drinks, Pickles , Canned Fruits & Vegetables, Extruded & Fried Snacks, Tea, Aromatic Rice, puff Rice, Flattened Rice, Jam & Jelly, Plain Spices, Blended Spices, Mustard Oil, Mineral Water, Dehydrated fruits, Tomato Ketchup / Sauce, Toffees, Candies, Bubble Gum, Biscuits & other confectionery etc. Major Exporting Countries India, KSA, UAE, Kuwait, Bahrain, Qatar, Djibouti ,Angola, Australia, Austria,, Belgium, Benin, Brunei, Burkina Faso, Bhutan, Cameroon, Canada, Capo Verde Islands, Chad, Congo, Eritrea, Equatorial Guinea, Ethiopia, France, Gabon, Gambia, Germany, Ghana, Greece, Guinea, India, Italy, Ivory Coast, Japan, Korea, Lebanon, Malaysia, Mali, Mauritania, Mauritius, Myanmar, Mayo tee, Nederland Antilles, Nepal, Niger, Oman, Pakistan, Palestine, Qatar, RCA, Reunion Islands, Senegal, Sierra Leone, Singapore, Srilanka, Sudan, Sweden, Switzerland, Togo, UK, USA & Yemen. 2. 5 Future Plan of the Organization Like every food & beverage company AMCL Pran Company also has a future plan. According to their plan, this company gives strong effort for performing well.This company is performing very competently. They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. So the future plan of AMCL Pran Co mpany is to grab the highest market share within couple of years. 2. 6 History of the organization (FRUTIKA) Akij Group is one of the fastest business conglomerates in Bangladesh. Founded by Late Sheikh Akij uddin, the group started in humble way through trading business in 1940. Under his dynamic and charismatic leadership, the Group rapidly rose to the peak of success and has today 25 large Industrial and Commercial Units. Akij Food and Beverage Ltd is one of them.Akij Group riged in the local market three varieties of fruit juice under the brand name, FRUTIKA. 2. 7 Mission, Vision, Goal Strategy mission As a concern sister of Akij Group, the mission of AFBL is to surf the people outperform quality, affectionate well fare etc. The mission of Akij group is narrow Vision profit increase, market share and want to be market leader. They also have a vision to create new job opportunities in the market. Goal Akij group has an objective to full fill their mission and also increase th e company growth with adequate profit margin and more over want to satisfy their customers. 2. 8 Service, customer, Target Audience and MarketAkij Food and BeverageLimited wants to satisfy their all the customers. But it is very difficult to satisfy the all. . So in order to make sure the customers choice they has different flavors of juice named Frutika like mango, Orange and grape. Future Plan Frutika is now a well known brand. So AFBL has a plan for increase its profitability. They are looking for new plant of new flavor. They are thinking for come in market with 2 liter juice store. 2. 9 Future Plan of the Organization Like every food & beverage company Akij Food and beverage limited also has a future plan. According to their plan, this company gives strong effort for performing well. This company is performing very competently.They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. 2. 10 History of the o rganization ( prime) ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated tobringing the highest quality products and services to our customers. The ACME Agrovet & Beverage Ltd. is a FMCG business venture to manufacture fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facility. 2. 11 Mission, Vision, Goal, Strategy MissionThe mission of ACME group is perpetual quest for excellence. Vision ACMEs holistic approach is to ensure Health, Vigor and Happiness for all by manufacturing quality products of the highest quality at affordable prices and expanding in the local and global market. 2. 12 Service, customer, Target Audience and Market ACME, though a pharmaceuticals company, produce juice as a food product. The marketing process of ACME juice is different than the other pro ducts that ACME produces. These diversities are found in distribution line, target, promotion strategy, pricing strategy, consumer relation and so on. To identify the potential target market ACME runs survey.For ACME juice the target market is the upper class and middle class people. It includes the people who are health conscious and favour juice to satisfy thirst rather than cold drinks. 2. 13 Future Plan ACMEs concern is is that the happy health of consumers. They are buying new plants for innovative-safety pack for their juices. Shezan Shezan is not our locally made juice. It is imported from Pakistan. In our local market, we get only mango flavor of Shezan. The importer of the Shezan juice in our country is temper Care. CHAPTER 3 Findings and Analysis Research Approach The respondents for this study are consumers who are using toilet soap at home, lived in Bangladesh.Research is focused mainly on younger consumers. Small amount of elder consumer also present in this survey. A pilot survey was carried out first and then questionnaires were used as a tool to collect required data. Sampling Method There are 10 questions about fruit juice and all brands were very familiar in Bangladesh. The questionnaires were distributed among the male and female consumers who live in Dhaka. Sample size was 30 and which covers all the brands used by different respondents. Data Analysis The statistical data analysis was done mainly thorough descriptive statistics, using Chi-Square method. The SPSS software was used to execute the analysis process.Methods such as pie charts were used to follow and summarize the data. The MS Excel was also used in data summarization process. Questions used in Questionnaires The survey questions are shown below 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika leash) Acme iv) Shezan v) Others 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others 3. How often do you buy juice? i) terrene ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others 5. From where you corrupt the juice frequently? ) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery v) Others 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper v) Others 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others 9. What do you prefer bottle or mail boat juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much advance ii) Some what let out iii) About the same iv) somewhere worse v)much worse SURVEY ANALYSIS Quantity of QuestionnairesThe summary of questionnaires collected is shown below. Question 1 1. Which brand you prefer most as the best fruit juice ? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION tabularise 1 Which brand you prefer most as the best fruit juice? Frequency share valid Percent Cumulative Percent i Pran 10 33. 33 33. 33 33. 33 ii Frutika 7 23. 33 23. 3 56. 67 iii Acme 3 10 10 66. 67 Iv Shezan 4 13. 33 13. 33 80. 0 v Others 6 20 20 100. 0 make sense 30 100. 0 100. 0 Histogram (Pie chart) pic InterpretationThe table is showing that Pran is the best fruit juice on the basis of our survey. Out of 30 respondents 10 respondents go favor of Pran which results for 33. 33% of centre and respondents 7 prefers Frutika which result for 23. 33%,Acme 10%,Shezan 13. 33% and Others 20% of come respondents. Question 2 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 2 Which juice you usually take? Frequency Percent sound Percent Cumulative Percent i Pran 8 26. 67 26. 67 26. 7 ii Frutika 6 20 20 46. 67 iii Acme 2 6. 67 6. 67 53. 34 Iv Shezan 6 20 20 73. 34 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. Histogram (pie chart) pic Interpretation From the table, we are assembleing the juice which usually drink by the respondents. Out of 30 respondents 8 respondents drinks Pran which result for 26. 67% of total and 6 respondents drinks frutika which result for 20%, acme 6. 67%, shezan 20% and Others result for 26. 67% of total respondents. Question 3 3. How often do you buy juice? i) cursory ii) Once in a week iii) After 15 days iv) Once in a month v) others ANALYSIS AND INTEPRETATION Table 3 How often do you buy juice? Frequency Percent Valid Percent Cumulative Percent i Everyday 7 33. 33 33. 33 33. 33 ii Once in a week 9 23. 33 23. 33 53. 33 iii After 15 days 4 13. 33 13. 33 66. 67 Iv Once in a month 4 13. 3 13. 33 80. 0 v Others 6 20 20 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above data it can be concluded without doubt that mo st people buy fruit juice once in a week. Second highest number of people buys juice every day which results of 33. 33%. Other people buy juice after 15 days and once in a month which results is 13. 33%. Question 4 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others ANALYSIS AND INTEPRETATION Table 4 What flavor do you like most? Frequency Percent Valid Percent Cumulative Percent i Mango 12 40 40 40 ii Grape 4 13. 33 13. 3 53. 33 iii Orange 5 16. 67 16. 67 70 Iv Lemon 5 16. 67 16. 67 86. 67 v Others 4 13. 33 13. 33 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) picInterpretation From the above table we can see that from the sample of 30, 40% people like mango flever, 13. 33% people like grape and others and 16. 67% people like orange and lemon. 5. From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery ANALYSIS AND INTEPRETATION Table 5 From where you purchase the ju ice frequently? Frequency Percent Valid Percent Cumulative Percent i Super market 10 33. 33 33. 33 33. 3 ii Grocery shop 2 6. 67 6. 67 40 iii Fancy shops 4 13. 33 13. 33 53. 33 Iv Premium grocery 6 20 20 73. 33 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, 33. 33% people purchase juice from super market, 6. 67% people purchase from grocery shop, 13. 33% people purchase from fancy shop,20% people purchase from premium shop and 26. 67% people purchase from other market. Question 6 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others ANALYSIS AND INTEPRETATION Table 6 The age group who are responding this survey? Frequency Percent Valid Percent Cumulative Percent i 0-14 9 30 30 30 ii 15-20 10 33. 33 33. 33 63. 33 iii 21-26 3 10 10 73. 33 Iv 27-35 6 20 20 93. 33 v Others 2 6. 67 6. 67 100. 0 Total 30 100. 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, age between 0-14 of customer responds 30%, age between 15-20 of customer responds 33. 33%, age between 21-26 of customer responds 20%, age between 21-26 of customer responds 10%, age between 27-35 responds 20% and above that responds only 6. 67%. Question 7 7. From where do you come to know about this juice you are taking? i)TV ad ii)Radio iii)Bill-board iv)Newspaper v) Others ANALYSIS AND INTEPRETATION Table 7 From where do you come to know about this juice you are taking? Frequency Percent Valid Percent Cumulative Percent i TV ad 5 16. 67 16. 67 16. 67 ii Radio 6 20 20 36. 67 iii Bill-board 3 10 10 46. 67 Iv Newspaper 8 26. 67 26. 67 72. 7 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation from the table we came to know that, 16. 67% came to know about the juice from TV ad, 20% from radio, 10% bill board, 26. 67% from newspap ers and others. Question 8 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others ANALYSIS AND INTEPRETATION Table 8 Which size do you prefer most? Frequency Percent Valid Percent Cumulative Percent i 250 mL 16 53. 33 53. 33 53. 33 ii 500mL 4 13. 33 13. 33 66. 67 iii 1000 mL 2 6. 67 6. 67 73. 33 Iv 1250 mL 3 16. 67 16. 67 83. 3 v Others 5 10 10 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, 53. 33% people prefers 250 ml bottle of juice, 13. 33% prefers 500 ml,6. 67% 1000ml,16. 67% people prefers 1250 ml and 10% people prefers others size bottle of juice. Question 9 9. What do you prefer bottle or packet juice? i)bottle ii)packet ANALYSIS AND INTEPRETATION Table 9. What do you prefer bottle or packet juice? Frequency Percent Valid Percent Cumulative Percent Bottle 16 53. 33 53. 33 53. 33 Packet 14 46. 67 46. 67 100. 0 Total 30 100 100 Histogram (pie char t) pic Interpretation From the table we can see that 53. 33% people prefers bottle juice and 46. 67% people prefers packet juice. Question 10 10.Thinking of similar products offered by companies, how would you compare your product? i)Much give ii) Some what better iii) About the same iv) Somewhere worse v)much worse ANALYSIS AND INTEPRETATION Table 10. Thinking of similar products offered by companies, how would you compare your product? Frequency Percent Valid Percent Cumulative Percent i)Much better 11 36. 67 36. 67 36. 67 ii)Somewhat better 6 20 20 56. 7 iii)About the same 3 10 10 66. 67 iv) Somewhere worse 5 16. 67 16. 67 83. 39 v)much worse 5 16. 67 16. 67 100. 01 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the data above we can interpret, that most of the customer are brand loyal and they compare product much better. 16. 7%of the sample says that their product is somewhere worse or much worse and 10% customer says that their product is about the same. CHAPTER 4 Conclusions and Recommendations 4. 1 CONCLUSION The fruit juice companies in Bangladesh is consists of a a few(prenominal) producers. The demand for this product is very much vulnerable in terms of pricing. All companies are trying to give their product at a price which is affordable to most of the people in the country. Fruit juice is an uprising product in Bangladesh as a greater portion of the population, in spend the frui juice demand increases. There are many fruit juice companies (pran,acme,shejan,frutika etc. has been able to penetrate the market with heavy promotional activities. With different flavor, different bottle and packet sizes, different brand, different price, different quality, have been highly successful in their fields. Its distribution process is highly efficient. It has a huge accessibility around the country. We have found that usually the children love to take it. We found out that mango is a very popular flavor. Though the chil dren love this, the age old people also have interest in it. People find it as a popular medium of drink. As ours is a mainly summer based country, so we see its demand on scotching heat. 4. 2 Recommendation for fruit Juice fruit Juice should emphasize on try out because most of the buyers prefer the juice which tastes better. ? fruit Juice can have a wide range of flavors as consumer taste varies. ? fruit Juice should launch more attractive advertisements to attract consumers. ? fruit Juice can sponsor various programs to be promoted. ? Rebate or other types of cash offs can be offered to increase sale. ? There should be separate segmentation and targeting for kids as kids motivate their parents to buy fruit Juice ? Explanations of experts can illustrate the purity of fruit Juice which will clear consumer doubts. ? More nutritious factors can be added to fruit Juice to ensure consumer health. Appended Parts References 1. www. wikiepidia. org/en 2. ttp//www. AMCL Pran. com 3. Cons umer Survey 4. http//www. google. com Blank format of questionnaires This questionnaire is designed to determine the factors that are most important to you as a customer of juice. Your kind and patient response would enable us to complete the survey. 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon 5.From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL 9. W hat do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse